The Blog

May is National Physical Fitness and Sports Month!

We’re big believers in youth fitness. In talking with our SuperStars, we’ve heard over and over againthat wanting to lead a healthy lifestyle was an excellent deterrent to underage drinking.

Furthermore, recent research by Harvard Medical School’s Dr. John Ratey indicates that aerobic exercise can have a stunning effect on emotional health and a child’s ability to learn. Not only does physical activity make our kids healthy, it can help them do their best in class.

That’s why we’re excited to hear Secretary Kathleen Sebellius declare May to be National Physical Fitness and Sports Month. We think that the healthier our kids are, the more receptive they’ll be to the message that underage drinking is not for them.

So go for a swim, a run, or ride your bike! Pick up a softball, a baseball, a volleyball! May’s a beautiful month to get outside and be active.