April is Alcohol Responsibility Month, which is the perfect time to talk with kids about saying “NO” to underage drinking. As we settle into spring, these conversations have never been more important—and they are working! Underage drinking rates are at historically low levels. And together, we hope to keep them moving in the right direction. We know that it takes a village to help kids thrive, which is why we share tools and resources to start these conversations.

Here’s what’s coming up!


On April 12 at NOON (eastern), we will host a webinar entitled, “Debunking the Myths of Underage Drinking.” Together, we will address declining underage drinking rates, influences, conversations, changing trends in education and mental health. Plan to join us as we have a discussion about kids, parents, and how to define the future of alcohol responsibility. REGISTER NOW


Each Thursday during April, you will meet a new athlete from our partners at Classroom Champions and find out their keys to living a healthy lifestyle in a quick Mindful Minute video focused on social and emotional learning fundamentals.


We will share a quick animated video about navigating peer pressure—that will make it easy to spark conversations at home and in school about decision making and self-advocacy.


We spoke with Attorneys General about how parents can start the conversation with their kids about underage drinking using Ask, Listen, Learn. Did your state AG participate? If so, make sure to like, share, and maybe even write them a thank you note for their support and efforts in keeping kids substance-free! We hope that you have a great month full of meaningful conversations empowering kids to say “YES” to a healthy lifestyle and “NO” to underage drinking. And remember that we have additional resources dedicated to educating kids about the importance of saying “NO” to underage cannabis use as well.

Be sure to keep up with us on our social platforms to see what other exciting activations we have in store.

Thank you for all that you do to keep kids healthy and safe. We are excited about the conversations you will start this month in the classroom and at home!