About Ask, Listen, Learn - Ask, Listen, Learn

About Ask, Listen, Learn

In 2003, Responsibility.org, alongside a team of educators and organizations specializing in elementary- and middle schoolers, developed Ask, Listen, Learn: Kids and Alcohol Don’t Mix. Ask, Listen, Learn is a completely FREE digital underage drinking prevention program for kids ages 9-13 (grades 4-7) and their parents and educators with the goal to reduce underage drinking. The information provided throughout the program guides adults with ways to start communicating with kids about alcohol and the developing brain– and how to continue talking to them as part of a lifetime of conversations. Both science and evidence-based, Ask, Listen, Learn is the most widely distributed underage drinking program of its kind.

The Facts

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From 2003 to 2016, conversations between kids and their parents have increased by 73%, while underage drinking has decreased by 50%. We are proud to play a part in this tremendous progress, but our work is not done yet.

Ask, Listen, Learn teaches kids the value in saying “YES” to a healthy lifestyle and “NO” to underage drinking through basic neuroscience and skills-based learning. It consist of seven animated videos and seven downloadable lesson plans that teach kids:

What the brain does,

what alcohol does to it, and

what that does to you.

This information helps to guide adults on ways to start conversations about alcohol and the developing brain now and continue them as their kids continue to grow and change.


Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.

Responsibility.org is a national not-for-profit organization dedicated to leading the fight to eliminate drunk driving and underage drinking.

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