About Ask, Listen, Learn

Ask, Listen, Learn: Kids and Alcohol Don’t Mix empowers kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.

The Foundation for Advancing Alcohol Responsibility (Responsibility.org), a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed Ask, Listen, Learn alongside a team of educators and organizations specializing in middle school-aged students. This multimedia program continues Responsibility.org’s longstanding commitment to American youth, and provides kids with the necessary tools to make healthy lifestyle choices while also teaching them about the dangers of underage drinking.

Ask, Listen, Learn provides youth ages 9-12, their parents and educators with information about the dangers of underage drinking. In 2016, Ask, Listen, Learn launched science-based digital resources – including seven animated videos and lesson plans – that take kids on a journey through the developing brain, teaching them what the brain does, what alcohol does to it, and what that does to you. Teachers and parents can now feel equipped with the facts and tools to have a substantive and powerful conversation about the dangers of underage drinking.

2018 Program Evaluation

Keeping with our tradition of researching and evaluating our programs, we commissioned an independent, external study on the efficacy of the new content. Researchers analyzed pre- and post- surveys from over 1,700 students in 70 schools across the country.

Here’s what we learned:

  1. Ask, Listen, Learn empowers kids to make smart decisions in the future. 86 percent of students agreed that “this class has given me enough information to help me make good decisions in high school about drinking.”
  2. Ask, Listen, Learn increases conversations between kids and adults. Results how a strong and consistent increase in communications between students and adult family members as a result of the curriculum.
  3. Students gain critical knowledge on how alcohol affects the developing brain through Ask, Listen, Learn Seventy-four percent of students believe they could effectively explain to a friend how drinking alcohol affects the brain.

Evaluation highlights are located here, and the full summary of the program evaluation can be found here.

A Lifetime of Conversations: Kids, Alcohol, and the Developing Brain

In November 2017, we conducted a study of parents of children 10-17 and found out that most talk to their kids about alcohol consumption, but they may not be sharing important information about WHY underage drinking is harmful–namely, the effect that alcohol has on the developing brain. Our “A Lifetime of Conversations: Kids, Alcohol, and the Developing Brain” infographic and report supplies information about how and when parents talk to their kids about underage drinking. With the knowledge about why talking to their kids is so important and why they should feel comfortable having conversations about alcohol, we can continue our efforts to fight underage drinking. After all, parents continue to be the #1 influence on their kids’ decisions to drink–or not drink–alcohol underage.

Program Development and Educational Advisory Board

Information about the program’s development can be found here, along with details on our Educational Advisory Board and other partners that helped create and validate our programming. Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.

For more information on program materials and resources, please e-mail asklistenlearn@responsibility.org.

2005 Evaluation

In 2005, Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.

Highlights from 2005 Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
  • 86% said they would consider reading the brochure without the survey
  • 81% said brochure made them think and 78% said it has a lot of important information
  • 92% said mom is their number one source of information about alcohol

Highlights from 2005 Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
  • 66% said they would consider reading the brochure without the survey
  • 88% said brochure made them think

Ask, Listen, Learn Games

Our interactive game has also been evaluated. In 2010 TRU conducted an independent evaluation of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix game among teachers and students. Both quantitative and qualitative methodologies were utilized to gauge students’ knowledge and awareness of the dangers of drinking alcohol prior to participating in the gaming activities, measure any increase in knowledge of these dangers after using the Ask, Listen, Learn game, and to understand how students and teachers rate this as an educational activity used in schools.

The research results show the game effective in raising appear to be an effective means of raising awareness and knowledge of the dangers of drinking alcohol, as well as a fun way to learn the programs no underage drinking message as part of a healthy lifestyle.

Evaluation Highlights:

  • 84% of students report the games make them stop and think about the dangers of drinking alcohol.
  • 93% of students said they learned something about the dangers of drinking alcohol.
  • 64% said the games make kids think about talking to their parents to learn more about the dangers of drinking alcohol.
  • 85% of students think this is a cool way to learn about the dangers of drinking alcohol.

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