The Foundation for Advancing Alcohol Responsibility (Responsibility.org), a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed Ask, Listen, Learn alongside a team of educators and organizations specializing in middle school-aged students. This multimedia program continues Responsibility.org’s longstanding commitment to American youth, and provides kids with the necessary tools to make healthy lifestyle choices while also teaching them about the dangers of underage drinking.
Ask, Listen, Learn provides youth ages 9-12, their parents and educators with information about the dangers of underage drinking. In 2016, Ask, Listen, Learn launched science-based digital resources – including seven animated videos and lesson plans – that take kids on a journey through the developing brain, teaching them what the brain does, what alcohol does to it, and what that does to you. Teachers and parents can now feel equipped with the facts and tools to have a substantive and powerful conversation about the dangers of underage drinking.
Keeping with our tradition of researching and evaluating our programs, we commissioned an independent, external study on the efficacy of the new content. Researchers analyzed pre- and post- surveys from over 1,700 students in 70 schools across the country.
Here’s what we learned:
In November 2017, we conducted a study of parents of children 10-17 and found out that most talk to their kids about alcohol consumption, but they may not be sharing important information about WHY underage drinking is harmful–namely, the effect that alcohol has on the developing brain. Our “A Lifetime of Conversations: Kids, Alcohol, and the Developing Brain” infographic and report supplies information about how and when parents talk to their kids about underage drinking. With the knowledge about why talking to their kids is so important and why they should feel comfortable having conversations about alcohol, we can continue our efforts to fight underage drinking. After all, parents continue to be the #1 influence on their kids’ decisions to drink–or not drink–alcohol underage.
Information about the program’s development can be found here, along with details on our Educational Advisory Board and other partners that helped create and validate our programming. Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.
For more information on program materials and resources, please e-mail email@example.com.
In 2005, Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.
Our interactive game has also been evaluated. In 2010 TRU conducted an independent evaluation of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix game among teachers and students. Both quantitative and qualitative methodologies were utilized to gauge students’ knowledge and awareness of the dangers of drinking alcohol prior to participating in the gaming activities, measure any increase in knowledge of these dangers after using the Ask, Listen, Learn game, and to understand how students and teachers rate this as an educational activity used in schools.
The research results show the game effective in raising appear to be an effective means of raising awareness and knowledge of the dangers of drinking alcohol, as well as a fun way to learn the programs no underage drinking message as part of a healthy lifestyle.