Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

The urge to venture outside is growing stronger. Parents may feel more lenient with rules this summer, and kids may feel like they “deserve” a little more freedom. With this in mind, we want to remind you to engage in plenty of discussions with your kids as summer gets underway.