Moms (and dads too), you are doing a great job! In fact, our research shows that 76% of parents have talked to their kids at least once in the past year about alcohol consumption. And when conversations about alcohol go up, underage drinking rates go down.  

April is always one of the busiest months of the year—Alcohol Responsibility Month—and this past April was no exception. From running our first contest to working with Olympians, from teaming up with Scholastic to releasing new videos, we had an amazing month full of activities, milestones, and hard work. Just take a look at all of the things we did.