Make no mistake: tweens are exposed to alcohol, and they are curious about it. Before they are presented with the option to drink or not drink, it is crucial to arm them with the information they need to make the right decisions. Ask, Listen, Learn: Kids and Alcohol Don’t Mix provides you with information and practical tips on how to talk to teens about alcohol. They need to know that not only does alcohol affect their developing brains, but it’s also illegal to consume before the age of 21. It is important to have these conversations early and often, building a strong relationship with your teen so the conversations about responsibility continue as they grow up.
Our report, A Lifetime of Conversations: Kids, Alcohol, and the Developing Brain shows that most parents (76%) have spoken to their kids at least once in the past year about alcohol consumption, but more than 40 percent do not list the impact on brain development or the long-term effects of alcohol when having these discussions.