Parents’ viewpoints and misperceptions of underage drinking and the conversations they are having (or not having) with their kids
Kids, Alcohol, and the Developing Brain
Ask, Listen, Learn: Kids and Alcohol Don’t Mix released a report showing that a majority of parents talk to their kids about underage drinking (76%)–but may be missing one of the most vital reasons kids should say no to underage drinking: the impact on their brain development.
The report, A Lifetime of Conversations: Kids, Alcohol, and the Developing Brain, includes a survey conducted by research firm GfK of 1,000 parents of children between the ages of 10 and 17.
Within the report, you can find information on:
The impact of alcohol on brain development
Advice from a panel of medical, parenting and other youth development experts on some of the most commonly asked questions on underage drinking
Underage drinking facts that dispel some of the myths parents may believe
Evolving the conversation for every age and stage of parenthood. How parents should talk to kids about alcohol starting from age 5 through teenagers
Download the report and an infographic of the survey findings today!
For more information about the report, or to be connected with a spokesperson from Ask, Listen, Learn, please contact Erin.Hildreth@responsibility.org.