About Ask, Listen, Learn

Ask, Listen, Learn: Kids and Alcohol Don’t Mix empowers kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.

The Foundation for Advancing Alcohol Responsibility (Responsibility.org), a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed Ask, Listen, Learn alongside a team of educators and organizations specializing in middle school-aged students. This multimedia program continues Responsibility.org’s longstanding commitment to American youth, and provides kids with the necessary tools to make healthy lifestyle choices while also teaching them about the dangers of underage drinking.

Ask, Listen, Learn provides youth ages 9-14, their parents and educators with information about the dangers of underage drinking. The program’s new digital resources were created to teach what the brain does, what alcohol does to it, and what that does to you. Teachers and parents can now feel equipped with the facts and tools to have a substantive and powerful conversation about the dangers of underage drinking.

Information about the program’s development can be found here, along with details on our Educational Advisory Board and other partners that helped create and validate our programming. Program content regarding the effects of alcohol on the developing brain has been reviewed by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and is consistent with currently available science.

Visitors to Ask, Listen, Learn can play online educational games and download activities to learn more about the importance of making healthy choices. Students who are involved in athletics, academics, and/or their community; and, who pledge to say “YES” to a healthy lifestyle and “NO” to underage drinking, can join the Ask, Listen, Learn Team. They can also learn from SuperStars, such as Three-Time National Champion and Olympic Medalist Ashley Wagner and 2012 National School Counselor of the year Mindy Willard how and why they make smart decisions.

For more information on program materials and resources, please e-mail asklistenlearn@responsibility.org or call at 202-637-0077.

Evaluation

In 2005, Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.

Highlights from Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
  • 86% said they would consider reading the brochure without the survey
  • 81% said brochure made them think and 78% said it has a lot of important information
  • 92% said mom is their number one source of information about alcohol

Highlights from Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
  • 66% said they would consider reading the brochure without the survey
  • 88% said brochure made them think

Ask, Listen, Learn Material Distribution

Our interactive game has also been evaluated. In 2010 TRU conducted an independent evaluation of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix game among teachers and students. Both quantitative and qualitative methodologies were utilized to gauge students’ knowledge and awareness of the dangers of drinking alcohol prior to participating in the gaming activities, measure any increase in knowledge of these dangers after using the Ask, Listen, Learn game, and to understand how students and teachers rate this as an educational activity used in schools.

The research results show the game effective in raising appear to be an effective means of raising awareness and knowledge of the dangers of drinking alcohol, as well as a fun way to learn the programs no underage drinking message as part of a healthy lifestyle.

Evaluation Highlights:

  • 84% report the games make me stop and think about the dangers of drinking alcohol.
  • 93% of students said they learned something about the dangers of drinking alcohol.
  • 64% said the games make me think about talking to my parents to learn more about the dangers of drinking alcohol.
  • 85% of students think this is a cool way to learn about the dangers of drinking alcohol.

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