The Century Council, a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed Ask, Listen, Learn alongside a team of educators and psychologists specializing in middle school-aged students. This multimedia program continues The Century Council’s longstanding commitment to American youth, and provides kids with the necessary tools to make healthy lifestyle choices while also teaching them about the dangers of underage drinking.
Ask, Listen, Learn provides youth ages 9-14 and their parents with information about the dangers of underage drinking. Visitors to Ask, Listen, Learn can play online educational games and download activities to learn more about the importance of making healthy choices. Students who are involved in athletics, academics, and/or their community; and, who pledge to say “YES” to a healthy lifestyle and “NO” to underage drinking, can join the Ask, Listen, Learn Team. They can also learn from SuperStars, such as Two-Time Gold Medalist Aly Raisman and 2012 National School Counselor of the year Mindy Willard how and why they make smart decisions.
In its interactive physical fitness and educational format, the Ask, Listen, Learn game engages kids in physical activity while teaching them about making healthy choices. Our partnerships with NASPE, DC SCORES, The Young Marines and other organizations facilitate distribution of these materials to schools and communities across the country.
For more information on program materials and resources, please contact Fadi Seikaly at 202-637-0077
In 2010, Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.