93% of parents have spoken with their child(ren) about the dangers of drinking alcohol in the past year, and 91% of kids report speaking with their parents or another adult.
55% of parents include cannabis in their conversations about underage drinking, and 61% include peer pressure.
55% of kids believe they will be faced with a decision regarding drinking or not drinking alcohol within the next year.
65% of parents believe the most important reasons for youth to avoid underage drinking is that alcohol interferes with judgement and the ability to make good decisions.
It’s time to get kids back to school! Helping your kids transition from their “summer-selves” to their “student-selves” involves using their summer experiences to shape the ways they move forward.
Parents are the number one influence on their kids’ decision to drink—or not drink—alcohol, and this influence goes beyond just having those important conversations about the dangers of underage drinking. As kids develop and learn to make decisions for themselves, what they see from parents, caregivers, and other trusted adults matters. Explore these ways to model responsibility with your kids if you choose to drink.