The leading influence on their kids about alcohol & cannabis
92% of parents have spoken with their child(ren) about the dangers of drinking alcohol in the past year, and 92% of kids report speaking with their parents or another adult.
58% of parents include cannabis in their conversations about underage drinking, and 67% include peer pressure.
41% of kids believe they will be faced with a decision regarding drinking or not drinking alcohol within the next year, and 52% of parents believe their child(ren) will be faced with this decision.
83% of parents are concerned about stress and anxiety with respect to their child(ren)’s health and well-being and 77% are concerned about their mental health.
October 17, 2025
October 23-31 is Red Ribbon Week and this year’s theme is “Life is a Puzzle, Solve it Drug Free.” Since there are many pieces of the prevention education puzzle that need to come together to keep kids alcohol- and substance-free, here are 5 pieces to focus on to teach kids to say “YES” to a healthy lifestyle and “NO” to risky behaviors like underage drinking and underage cannabis use.
May 27, 2025
Conversations about alcohol should start early, continue often and naturally, and help kids develop the tools they need to say “NO” to underage drinking and underage cannabis use. Communicating the importance of safety and the dangers of underage drinking and underage cannabis use while sharing expectations and values are key to empowering kids to make good decisions.
