93% of parents have spoken with their child(ren) about the dangers of drinking alcohol in the past year, and 91% of kids report speaking with their parents or another adult.
55% of parents include cannabis in their conversations about underage drinking, and 61% include peer pressure.
55% of kids believe they will be faced with a decision regarding drinking or not drinking alcohol within the next year.
65% of parents believe the most important reasons for youth to avoid underage drinking is that alcohol interferes with judgement and the ability to make good decisions.
April is Alcohol Responsibility Month, and this year, we are celebrating 20 years of Ask, Listen, Learn. Over the last two decades parents, educators, organizations, and communities have worked together to empower kids to say “YES” to a healthy lifestyle and “NO” to underage drinking.
Celebrate the 20th anniversary of empowering kids to say YES to a healthy lifestyle and NO to underage drinking. In honor of 20 years of prevention education, we’re encouraging you to #Take20withKids.