The Blog

We’ve Launched New, Digital Resources!

TODAY we’re launching a new, cutting-edge, digital program for teachers, parents, school counselors, nurses, and more! This comprehensive, seven-part animated series and corresponding lesson plans are designed to teach kids about what the brain does, what alcohol does to it, and what THAT does to them.

From 2003 to 2015, underage drinking declined 51 percent (Monitoring the Future report 2015)—while conversations about underage drinking between parents and their kids increased 69 percent (, August 2016). Although underage drinking is at record lows, it is still a problem that needs to be addressed.


Ask, Listen, Learn’s new science-based content aligns with National Health Education Standards, Common Core State Standards, and Next Generation Science Standards, ensuring the tools connect with curriculum teachers are already using. This alignment also ensures the resources can be used in multiple classroom settings, such as science and health classes. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) reviewed the program content and found it to be consistent with currently available science.

“The more engaged kids are, the more likely they are to bring the conversation about the negative consequences of underage drinking home to their parents, who are the leading influence in their decisions to drink – or not to drink – alcohol” said Ralph Blackman, president and CEO of

In addition to the animated videos and lesson plans, the new content includes interactive classroom activities, vocabulary exercises, comprehension questions, a facilitator’s guide and a sample letter to parents. All materials are free and ready to download through—creating a one-stop-shop for all resources. Additionally, these tools support school counselors’ and school nurses’ efforts to help students make healthy decisions.

The resources have been reviewed in partnership with the American School Counselor Association (ASCA) and tested by focus groups comprised of middle school teachers and middle school-aged youth.


“As a member of’s National Advisory Board and former Administrator of the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA), I believe these materials will be a tremendous support to parents and teachers,” said Charles Curie. “They will help them have hard conversations with middle school youth at their level of understanding and with materials they find most engaging.”


Check out the resources for teachers on our teacher page and for parents on our parent page!

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