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Responsible Choices, Responsible Summer

Responsible Choices, Responsible Summer

May 22, 2026

Even though school may be out for the summer, the teaching and learning continues, especially when it comes to lessons on responsibility. This summer assign yourself some homework to continue conversations with your kids about making responsible choices because when kids are empowered, they’re more likely to say “YES” to a healthy lifestyle and “NO” to underage drinking.

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Take a Brain Break with the Cerebral Cortex

Take a Brain Break with the Cerebral Cortex

February 20, 2026

Hey there, BRAIN POWER team! I’m the cerebral cortex, or should I say WE are the cerebral cortex! We are made up of four sections of your brain called lobes. Because we lobes all work together so well, you can think of us as a four-man bobsled team. On the...

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Building Confidence for Responsible Choices with your Students

Building Confidence for Responsible Choices with your Students

April 16, 2025

In order to meet different learning styles and provide useful resources that build on our Ask, Listen, Learn underage drinking prevention program, we’re excited to announce This new partnership with   features videos and digital activities designed to support middle school students in saying “NO” to underage drinking and underage use as they cope with physical and emotional changes and complex social situations.

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Shine a Spotlight on Keeping Kids Alcohol Free

Shine a Spotlight on Keeping Kids Alcohol Free

October 15, 2024

October 23-31 is Red Ribbon Week, and we want to shine a spotlight on what’s working to keep kids alcohol- and substance-free. Alcohol consumption among America’s teens is at or near record low levels, so this Red Ribbon Week we want to encourage you to keep doing these 5 things, because what you’re doing is working!

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