Read Across America Day marks Dr.Seuss’s birthday and encourages children to read and be read to—both at school and at home. Reading is fundamental and provides kids with cool opportunities to use their imaginations. In fact, statistics show that reading to children “is not only one of the best activities to stimulate language and cognitive skills; it also builds motivation, curiosity, and memory.”

It’s hard to believe that this time last year we had just relaunched Ask, Listen, Learn with a massive suite of new brain-related content. Before our 2016 launch day, Ask, Listen, Learn had enjoyed over a decade of success as the most highly distributed program of its kind. Underage drinking remains at an all-time low yet, to keep up with the ever-changing landscape of education, we set out to create new content focused on two things: technology and brain science.

We wanted to produce cutting edge digital content, focus on the facts, and keep kids interested and entertained. We developed a comprehensive series of animated videos with corresponding lesson plans designed to teach kids about what the brain does, what alcohol does to it, and what THAT does to them.

Back to school is a season full of energy, excitement, and change. It can also be a little nerve racking—for parents, kids AND educators too! We all want to have the best experiences and surround ourselves with the people who will support as us as we work towards our goals.

Simone Biles helps us wrap up our month of #Responsibility

Hi! I’m the Hippocampus, and I am the Sportscaster for the BRAIN POWER team. Hippocampus is Greek for “seahorse,” which is perfect for me, as you can see from my shape. Just like when you watch a sporting event, the sportscaster is responsible for making the event spectacular—evoking emotions and excitement to all those watching or listening.

Remember back in March when Simone Biles joined our Ask, Listen, Learn team? Now that April—Alcohol Responsibility Month—is here, we are rolling out some great new projects featuring this most decorated American gymnast!  Our goal is to help parents and teachers talk to kids about saying YES to a healthy...

April is Alcohol Responsibility Month. This is a great time for teachers and parents to start conversations with tweens and teens about saying YES to a healthy lifestyle and NO to underage drinking.

Hi guys! I’m the Hypothalamus, cheerleader for the BRAIN POWER team, and a pretty big deal. I’m the one who gets your heart rate going and your emotions all excited for this great game of living a healthy lifestyle that we have going on. But I’m not just a pretty face.

I’m the cerebellum—I am small, but I’m also mighty! I make up about 10% of your brain’s weight, but I hold close to 50% of its neurons!

Hi there, we are neurotransmitters traveling down the fast slopes of the Central Nervous System. Think of us as downhill skiers on the BRAIN POWER team; chemical messengers who zig, zag, and swoosh down the slope of your spinal cord sending messages between your brain and each part of your body.