The Blog

Red Ribbon Week: It Takes a Village

Prevention education is a collective effort during Red Ribbon Week and beyond. Continued conversations with parents, educators, and counselors help kids say “YES” to a healthy lifestyle and “NO” to underage drinking.

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Schools Out! How to Talk About Alcohol & Responsibility This Summer

Whether it’s a question your child has at a baseball game, observing a friend or relative at a BBQ, wondering why certain drinks are off-limits in the cooler at the beach or even something mentioned during a road trip, here are some lessons about alcohol and responsibility to incorporate into summer.

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April is Alcohol Responsibility Month, which is the perfect time to talk with kids about saying “NO” to underage drinking. As we settle into spring, these conversations have never been more important—and they are working! Underage drinking rates are at historically low levels. And together, we hope to keep them moving in the right direction.

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Parents, you are doing a great job. Keep it up.

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

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Welcome, summer! We’re so glad you’re here!

The urge to venture outside is growing stronger. Parents may feel more lenient with rules this summer, and kids may feel like they “deserve” a little more freedom. With this in mind, we want to remind you to engage in plenty of discussions with your kids as summer gets underway.

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New Resources for Important Conversations

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

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