The Blog

April is Alcohol Responsibility Month, which is the perfect time to talk with kids about saying “NO” to underage drinking. As we settle into spring, these conversations have never been more important—and they are working! Underage drinking rates are at historically low levels. And together, we hope to keep them moving in the right direction.

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Parents, you are doing a great job. Keep it up.

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

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New Resources for Important Conversations

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

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Take A Brain Break with the Cerebellum

Hey there, everybody. I’m the cerebellum—I am small, but I’m also mighty! Think of me as the point guard of a basketball team. In fact, I’m small and round—like a basketball. I’m made up of two halves—just like a basketball GAME. I’m a proud member of the BRAIN POWER team,...

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