Summer has arrived at last! As part of our 20^th anniversary celebration, we want to challenge you to #Take20withKids while school is out! 

The end of another school year is almost here! You’ve been having conversations with your children and modeling good choices to empower them to say “YES” to a healthy lifestyle and “NO” to underage drinking.  While we have a lot to celebrate this school year, our work is not done yet!

In honor of this special week, created by the Dana Foundation, start conversations about what the developing brain does, what alcohol does to it, and what that does to them.

Teaching kids how to advocate for themselves, make good decisions, set goals, and prioritize mental health can empower them to say YES to a healthy lifestyle and NO to underage drinking.

April is Alcohol Responsibility Month, which is the perfect time to talk with kids about saying “NO” to underage drinking. As we settle into spring, these conversations have never been more important—and they are working! Underage drinking rates are at historically low levels. And together, we hope to keep them moving in the right direction.

This week is National Drug and Alcohol Facts Week, and next Friday marks the beginning of Alcohol Responsibility Month. Now is the perfect time to start and continue conversations with kids about alcohol and the negative effects of underage drinking on their developing brains using Ask, Listen, Learn resources, of course!

5 Conversations to Have at Home During Red Ribbon Week

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

While school can teach your kids the facts about cannabis, you can (and should) talk to them about your values, beliefs, and expectations. Approach them from a stance of curiosity.