As winter begins, we’re reminded of the simple joys of childhood. And one of our favorites is building a snowman. What starts as a single snowball can grow into something much bigger—a perfect metaphor for how we can build the foundations of meaningful conversations.

Conversations about alcohol should start early, continue often and naturally, and help kids develop the tools they need to say “NO” to underage drinking and underage cannabis use. Communicating the importance of safety and the dangers of underage drinking and underage cannabis use while sharing expectations and values are key to empowering kids to make good decisions.

Parents are the #1 influence on their kids’ decisions to drink–or not to drink–alcohol, and data shows that parent-tween conversations matter. But there’s no need to dumb it down – your kids are smart so stick to the facts! In this continuation of our Tween Talks series, we discuss what you and your kids need to know to have meaningful conversations about the dangers of underage drinking.

It is a great time to start and continue conversations that will empower kids to say “NO” to underage drinking and underage cannabis use. Explore these 5 facts to stay informed and stay involved! Kids who are in-the-know are better prepared to make good decisions.

Now more than ever, MOST KIDS, INCLUDING TEENS, DON’T DRINK ALCOHOL.

October 23-31 is Red Ribbon Week, and we want to shine a spotlight on what’s working to keep kids alcohol- and substance-free. Alcohol consumption among America’s teens is at or near record low levels, so this Red Ribbon Week we want to encourage you to keep doing these 5 things, because what you’re doing is working!

It’s time to get kids back to school! Helping your kids transition from their “summer-selves” to their “student-selves” involves using their summer experiences to shape the ways they move forward.

Even though school may be out for the summer, the teaching and learning continues, especially when it comes to lessons on responsibility. This summer assign yourself some homework to continue conversations with your kids about making responsible choices because when kids are empowered, they’re more likely to say “YES” to a healthy lifestyle and “NO” to underage drinking.

As parents and educators, it’s our responsibility to help kids feel energized, optimistic, and excited to say “YES.” Here are a few things that kids can say “YES” to as we make our way into the final weeks of school and prepare for summer.

Over the last 20 years, more kids are saying “NO” than ever before—with more than 6 out of 10 kids having never consumed alcohol. That’s a record low!