Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

The urge to venture outside is growing stronger. Parents may feel more lenient with rules this summer, and kids may feel like they “deserve” a little more freedom. With this in mind, we want to remind you to engage in plenty of discussions with your kids as summer gets underway.

Each year, the American School Counselor Association (ASCA) recognizes National School Counseling Week to celebrate the unique and important work of school counselors across the country. Not only do school counselors support students in achieving academic and career success, but they play a critical role in helping students stay safe and healthy.

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

While school can teach your kids the facts about cannabis, you can (and should) talk to them about your values, beliefs, and expectations. Approach them from a stance of curiosity.

Hi guys! I’m the Hypothalamus, cheerleader for the BRAIN POWER team, and a pretty big deal. I’m the one who gets your heart rate going and your emotions all excited for this great game of living a healthy lifestyle that we have going on. But I’m not just a pretty...

We enjoyed attending the 2020 CADCA Forum and meeting with community leaders that help push the message of prevention forward every day.

We are sprinting into 2020, diving headfirst into our projects and programs that help kids say “YES” to a healthy lifestyle and “NO” to underage drinking. We have so much in store for this year and have already begun working and planning for all that’s in store.

It’s hard to believe 2019 is almost over! We’ve had a great year thanks to all of YOU who have supported us in helping kids say “YES” to a healthy lifestyle and “NO” to underage drinking.

We’re thrilled to be launching an interactive online module that takes kids on a journey through that decision-making process. The digital exploration follows 6th grade student Alex as she faces a decision to go to a party at her friend’s house, where she thinks there may be alcohol.