5 Conversations to Have at Home During Red Ribbon Week

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

While school can teach your kids the facts about cannabis, you can (and should) talk to them about your values, beliefs, and expectations. Approach them from a stance of curiosity.

For families, there is no shortage of things to talk about these days, and this Father’s Day, conversations have never been more important.

Hey there, everybody. I’m the cerebellum—I am small, but I’m also mighty! Think of me as the point guard of a basketball team. In fact, I’m small and round—like a basketball. I’m made up of two halves—just like a basketball GAME. I’m a proud member of the BRAIN POWER team,...

It’s Brain Awareness Week—a great time to teach kids about their developing brains. In honor of this special week created by the Dana Foundation, we want to encourage you to remind kids about what the developing brain does, what alcohol does to it, and what that does to them. Check...

It’s hard to believe 2019 is almost over! We’ve had a great year thanks to all of YOU who have supported us in helping kids say “YES” to a healthy lifestyle and “NO” to underage drinking.

It’s Red Ribbon Week, a time to focus on prevention and character education in schools, and we are excited to share our resources to send one important message to kids: Say “YES” to a healthy lifestyle and “NO” to underage drinking! This week, we want YOU to do the same....

We teamed up with champion swimmer and 5-time Olympic gold medalist Nathan Adrian and 23 Attorneys General from across the United States just in time for Alcohol Responsibility Month.