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Responsible Choices, Responsible Summer

Responsible Choices, Responsible Summer

May 22, 2026

Even though school may be out for the summer, the teaching and learning continues, especially when it comes to lessons on responsibility. This summer assign yourself some homework to continue conversations with your kids about making responsible choices because when kids are empowered, they’re more likely to say “YES” to a healthy lifestyle and “NO” to underage drinking.

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Why Mental Health Matters for Underage Drinking Prevention

Why Mental Health Matters for Underage Drinking Prevention

May 1, 2026

May is Mental Health Awareness Month, a time to reflect and talk openly about emotional well-being. This is especially true for kids and tweens. Mental health isn’t just about managing feelings; it plays a powerful role in how young people cope with stress, make decisions, and avoid risky behaviors like underage drinking.  We know that when...

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Great News for Our Kids: Underage Drinking Rates Decline Again!

Great News for Our Kids: Underage Drinking Rates Decline Again!

January 20, 2026

It’s a new year and we are thrilled to share some encouraging news about youth health and well-being. The newly released 2025 Monitoring the Future Report shows underage drinking rates have declined for the fifth year in a row, and most teens continue to say “NO” to using cannabis, too.

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Red Ribbon Week: Pieces to Build Prevention

Red Ribbon Week: Pieces to Build Prevention

October 17, 2025

October 23-31 is Red Ribbon Week and this year’s theme is “Life is a Puzzle, Solve it Drug Free.” Since there are many pieces of the prevention education puzzle that need to come together to keep kids alcohol- and substance-free, here are 5 pieces to focus on to teach kids to say “YES” to a healthy lifestyle and “NO” to risky behaviors like underage drinking and underage cannabis use.

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Mental Health + Kids—Let’s Talk

Mental Health + Kids—Let’s Talk

August 5, 2025

New Ask, Listen, Learn materials—including new video assets—will aid you in supporting your kids’ mental health, talking about stress and anxiety, and explaining the impact of underage drinking and underage cannabis use on their mental health.

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Start with the Facts

Start with the Facts

May 9, 2025

Parents are the #1 influence on their kids’ decisions to drink–or not to drink–alcohol, and data shows that parent-tween conversations matter. But there’s no need to dumb it down – your kids are smart so stick to the facts! In this continuation of our Tween Talks series, we discuss what you and your kids need to know to have meaningful conversations about the dangers of underage drinking.

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