The Blog

Talk Early, Talk Often

Conversations about alcohol should start early, continue often and naturally, and help kids develop the tools they need to say “NO” to underage drinking and underage cannabis use. Communicating the importance of safety and the dangers of underage drinking and underage cannabis use while sharing expectations and values are key to empowering kids to make good decisions.

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Start with the Facts

Parents are the #1 influence on their kids’ decisions to drink–or not to drink–alcohol, and data shows that parent-tween conversations matter. But there’s no need to dumb it down – your kids are smart so stick to the facts! In this continuation of our Tween Talks series, we discuss what you and your kids need to know to have meaningful conversations about the dangers of underage drinking.

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Building the Foundations of Meaningful Conversations this Winter

As winter begins, we’re reminded of the simple joys of childhood. And one of our favorites is building a snowman. What starts as a single snowball can grow into something much bigger—a perfect metaphor for how we can build the foundations of meaningful conversations.

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Shine a Spotlight on Keeping Kids Alcohol Free

October 23-31 is Red Ribbon Week, and we want to shine a spotlight on what’s working to keep kids alcohol- and substance-free. Alcohol consumption among America’s teens is at or near record low levels, so this Red Ribbon Week we want to encourage you to keep doing these 5 things, because what you’re doing is working!

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Kids are Watching: Model Responsibility

Parents are the number one influence on their kids’ decision to drink—or not drink—alcohol, and this influence goes beyond just having those important conversations about the dangers of underage drinking. As kids develop and learn to make decisions for themselves, what they see from parents, caregivers, and other trusted adults matters. Explore these ways to model responsibility with your kids if you choose to drink.

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Car Talk with Your Kids

Whether on a road trip or running errands, there’s something different about conversations with your kids that happen in the car. Here are some tried-and-true strategies for car talks with your kids.

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