Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

The urge to venture outside is growing stronger. Parents may feel more lenient with rules this summer, and kids may feel like they “deserve” a little more freedom. With this in mind, we want to remind you to engage in plenty of discussions with your kids as summer gets underway.

Today we launched the eighth segment in our suite of underage drinking prevention resources: a new unit focused on how cannabis affects the developing brain. Our mission to keep kids alcohol-free is still at the forefront, but we also understand that kids don’t live in a vacuum and are faced...

While school can teach your kids the facts about cannabis, you can (and should) talk to them about your values, beliefs, and expectations. Approach them from a stance of curiosity.

For families, there is no shortage of things to talk about these days, and this Father’s Day, conversations have never been more important.

We are sprinting into 2020, diving headfirst into our projects and programs that help kids say “YES” to a healthy lifestyle and “NO” to underage drinking. We have so much in store for this year and have already begun working and planning for all that’s in store.

Summer break has arrived! With warmer weather comes more free time, so before you jump into your favorite swimsuit or fire up the grill, talk to your kids about making healthy decisions over the summer.

We teamed up with champion swimmer and 5-time Olympic gold medalist Nathan Adrian and 23 Attorneys General from across the United States just in time for Alcohol Responsibility Month.

April is Alcohol Responsibility Month, which is a great time for teachers and parents to start—and continue!—having conversations with tweens and teens about saying YES to a healthy lifestyle and NO to underage drinking.

As a parent, it’s important to feel comfortable talking to your child about alcohol, and that in return, they feel comfortable coming to you with their questions and concerns. Being prepared to answer some common questions can help you feel more confident about having conversations about alcohol and underage drinking as they grow! Here are some of the questions that come up often—and ways to answer them in ways that resonate well with tweens.