In honor of this special week, created by the Dana Foundation, start conversations about what the developing brain does, what alcohol does to it, and what that does to them.

Teaching kids how to advocate for themselves, make good decisions, set goals, and prioritize mental health can empower them to say YES to a healthy lifestyle and NO to underage drinking.

Conversations matter and connections matter. We gathered the following three tips to empower you to connect with the school counselor or support staff at your child’s school to foster a home-school connection.

Talking to your kids about family values, expectations, and being mindful and balanced before, during, and even after holiday events are both important and valuable.

Prevention education is a collective effort during Red Ribbon Week and beyond. Continued conversations with parents, educators, and counselors help kids say “YES” to a healthy lifestyle and “NO” to underage drinking.

Whether it’s a question your child has at a baseball game, observing a friend or relative at a BBQ, wondering why certain drinks are off-limits in the cooler at the beach or even something mentioned during a road trip, here are some lessons about alcohol and responsibility to incorporate into summer.

April is Alcohol Responsibility Month, which is the perfect time to talk with kids about saying “NO” to underage drinking. As we settle into spring, these conversations have never been more important—and they are working! Underage drinking rates are at historically low levels. And together, we hope to keep them moving in the right direction.

This week is National Drug and Alcohol Facts Week, and next Friday marks the beginning of Alcohol Responsibility Month. Now is the perfect time to start and continue conversations with kids about alcohol and the negative effects of underage drinking on their developing brains using Ask, Listen, Learn resources, of course!

Social and emotional learning (SEL) is not just a series of lessons to focus on at school, the lessons, goals, and fundamentals can also belong in the conversations and values, and behaviors that continue at home.

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.