Now more than ever, MOST KIDS, INCLUDING TEENS, DON’T DRINK ALCOHOL.

October 23-31 is Red Ribbon Week, and we want to shine a spotlight on what’s working to keep kids alcohol- and substance-free. Alcohol consumption among America’s teens is at or near record low levels, so this Red Ribbon Week we want to encourage you to keep doing these 5 things, because what you’re doing is working!

It’s time to get kids back to school! Helping your kids transition from their “summer-selves” to their “student-selves” involves using their summer experiences to shape the ways they move forward.

Parents are the number one influence on their kids’ decision to drink—or not drink—alcohol, and this influence goes beyond just having those important conversations about the dangers of underage drinking. As kids develop and learn to make decisions for themselves, what they see from parents, caregivers, and other trusted adults matters. Explore these ways to model responsibility with your kids if you choose to drink.

Whether on a road trip or running errands, there’s something different about conversations with your kids that happen in the car. Here are some tried-and-true strategies for car talks with your kids.

This Fourth of July, don’t just spark fireworks, but also spark short and meaningful conversations about celebrating responsibly with your kids.

As parents and educators, it’s our responsibility to help kids feel energized, optimistic, and excited to say “YES.” Here are a few things that kids can say “YES” to as we make our way into the final weeks of school and prepare for summer.

Over the last 20 years, more kids are saying “NO” than ever before—with more than 6 out of 10 kids having never consumed alcohol. That’s a record low!

The statistics don’t lie—underage drinking is down and the majority of kids don’t drink. The 2023 Monitoring the Future study found that alcohol consumption among America’s teens is at or near record low levels and below pre-pandemic prevalence rates.

The start of every new year comes with the best intentions to set goals for the next 365 days, but what happens when your focus and determination wane? The pressure to maintain and achieve goals can feel like a lot, especially to our kids. Here are 3 pieces of learning that are good for us to remember and share with our kids when it comes to goal setting.