The Blog

Parents, you are doing a great job. Keep it up.

Recent data shows that the conversations that parents are having with the kids about alcohol have increased. Compared to levels from 2003, more kids and teenagers report talking to their parents about underage drinking in the past year. This means more parents around the country are engaging in these conversations and keeping these conversations going. This is especially important since parents have been found to be the leading influence on kids’ decisions about drinking (and NOT drinking)– even more than their friends and peers.

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Welcome, summer! We’re so glad you’re here!

The urge to venture outside is growing stronger. Parents may feel more lenient with rules this summer, and kids may feel like they “deserve” a little more freedom. With this in mind, we want to remind you to engage in plenty of discussions with your kids as summer gets underway.

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Top Ten Moments of 2019

It’s hard to believe 2019 is almost over! We’ve had a great year thanks to all of YOU who have supported us in helping kids say “YES” to a healthy lifestyle and “NO” to underage drinking.

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Ask, Listen, Learn & Discovery Education Launch Digital Exploration

We’re thrilled to be launching an interactive online module that takes kids on a journey through that decision-making process. The digital exploration follows 6th grade student Alex as she faces a decision to go to a party at her friend’s house, where she thinks there may be alcohol.

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Break the Ice with Summer FUN!

Summer break has arrived! With warmer weather comes more free time, so before you jump into your favorite swimsuit or fire up the grill, talk to your kids about making healthy decisions over the summer.

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National Drug and Alcohol Facts Week 2019

Tuesday, January 22 marks the start of National Drug and Alcohol Facts Week – an excellent opportunity to start–or continue–the conversation about underage drinking with your kids and students.

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4 questions about alcohol and how to answer them

As a parent, it’s important to feel comfortable talking to your child about alcohol, and that in return, they feel comfortable coming to you with their questions and concerns. Being prepared to answer some common questions can help you feel more confident about having conversations about alcohol and underage drinking as they grow! Here are some of the questions that come up often—and ways to answer them in ways that resonate well with tweens.

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